Problem: Audi's are not particularly seen as a car capable of off-road use. We set out to prove it is.
Solution: Audi enthusiasts were asked to chart the unchartered territories of the UAE by participating in an online competition. Their challenge was to map the off-road areas that Google does not map. We teamed up with Google to create this event and each participant then had the opportunity to name his newly discovered track on Audi's virtual map.