TV launch of the Smart Mobile Network
Case study film of the "No Name Campaign" to find a name to launch the mobile network with.
Smart Telcom launch. 360 Campaign.
Problem: Launch a new mobile network that can't decide on a name. Solution: We created the No Name Campaign. It was the first time a network had ever launched with no name and it generated huge traction and media coverage. Once the name was selected we went on to produce our launch TVC.