Smart Telcom launch. 360 Campaign.
Problem: Launch a new mobile network that can't decide on a name. Solution: We created the No Name Campaign. It was the first time a network had ever launched with no name and it generated huge traction and media coverage. Once the name was selected we went on to produce our launch TVC.
TV launch of the Smart Mobile Network
Case study film of the "No Name Campaign" to find a name to launch the mobile network with.