Lifebuoy. Cinema Ad.

This spot was specially created for cinema viewing. It capitalised on the big screen factor and made use of Dolby surround. It gave the impression the monster germ was trying to get into the cinema auditorium through the back doors when it went off screen. Free bottles of Lifebuoy were then left under every seat for people to take away with them. To really get the effect turn your sound up or use headphones.