Problem: This client approached us with a challenge. They knew through research that not enough people think about their health. When they did start to give it some thought, it was often already too late.
Solution: This social media campaign tapped into how people think. We targeted people just at that moment when they might be thinking about these scenarios through timed ad placements, however as they engaged the message turned to a more serious one. This campaign has smashed all of Bayer's previous records for social engagement.
